Usain Bolt Renews Sponsorship Contract With Puma

Multiple Olympic sprint champion Usain Bolt has renewed his sponsorship contract with German sportswear maker Puma until after the Olympic Games in Rio de Janeiro in 2016.

jamaica1Extension deal with Puma

The 27-year-old Jamaican has been training and competing in Puma since 2003.

“We are very proud to extend our sponsorship contract with him because Usain is the perfect ambassador of the Puma brand,” said Puma chief executive Bjoern Gulden.

Bolt said he was also proud to continue his contract with Puma “for the years ahead.”

He had earlier indicated he may retire after the 2016 Olympic Games, but recently revealed he may compete for a year after that.

A boost for Puma

Bolt is the world record holder in both the 100 and 200-meters.His performances make him the stand-out performer in a sport that struggles to keep a high media profile beyond the Olympics.

The financial terms of the contract were not revealed, but according to Forbes magazine the contract will earn Bolt around $9 million a year. The contract is a boost for Puma as it continues to take on bigger sportswear rivals Nike and Adidas.

In addition to the deal with Bolt, Puma has a longstanding commitment to Jamaican Track & Field.

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