Tools of the Trade: The Essentials for Monitoring an SEO Campaign

Tools for Every SEO CampaignSuccess is something you should measure, at least when you’re doing SEO. You cannot simply build links and call it a day. In the end, what you have to do is gauge the effectiveness of the measures you put in place. Did you meet your target? Did you devote enough resources to boost your rankings? You can only answer these questions when you have a way to assess a campaign’s success.

But for many, the question is how this is possible. Fortunately, there are different tools you can use to keep tabs on a campaign – and these four are even completely free:

Google AdWords Keyword Planner

Keywords play a key role in every SEO campaign. To make sure you’re hitting the right search terms, you need to use the AdWords Keyword Planner. It’s a platform that allows you to compare search volumes, cost estimates, and trends on different keywords, thus allowing you to align and focus your campaign properly.

Google Analytics says every SEO service reseller would agree that Google Analytics is a powerful tool suite. Ergo, it is a must-have for any campaign. What’s great about this is it gives you information on traffic sources and your visitors. It has features that let you track which pages visitors go to and their exit points the moment they end their session. In a nutshell, it’s an all-in-one tool that lets you make the most of a campaign.

Google Search Console

No, don’t worry, this tool is nothing new. It just so happened that Google rebranded its Webmaster Tools to Search Console. This is the bread and butter of SEO monitoring. GSC provides different information you can use to measure and optimize a campaign, from the mobile-friendliness of a website to an array of search analytics.

Bing Webmaster Tools

Google may have the most market share online, but you shouldn’t discount Bing. The Microsoft-owned engine does have quite a following, plus it is relevant to your online marketing efforts. Its own collection of Webmaster Tools, for instance, is something worthy of the attention. Its main function is similar to Google Search Console, albeit with some in-depth suggestions on how to improve SEO.

These are the tools of the trade. Use these free great tools to make sure your campaign runs as smoothly and as effectively as possible.

About the Author

James Maxwell, a Media Buyer at a media buying agency in New York. He was a former media ethics professor at a university in Los Angeles.