This is getting really old: Ideas for Redesigning Your Website

Does your website look like a perfect Throwback Thursday post? Trends on web design in San Diego and across the globe have changed dramatically. If yours still uses scrolling marquees, flaming texts, and mouse trails, it’s time for a website redesign.
Here are some considerations you shouldn’t overlook when planning a new design for your website.

Your Target Audience

Knowing your target audience will help you determine the right design and functionalities you should have on your website. Take time to research about your audience, their behavior, and interests. If you’re selling fashion jewelry, decide whether you like to appeal to teenagers, trendsetters, or working women. Each group has its unique characteristics and interests. If you’re selling to teenagers, a San Diego website designer may use bright colors and fun images. For corporate women, your designer may consider a more formal theme and layout.

Website Structure

A redesign doesn’t just mean creating a new look for your website. It also gives you the chance to restructure your pages. Assess which pages receive the most visits, achieve the best conversions, and have the highest bounce rates. These details will help you determine which pages you should focus on. It will also help you create a strategy to increase conversion and visibility of other pages.

Layout

Visitors access your website through different devices, such as smartphones, tablets, laptops, and desktops. Making sure your audience can conveniently visit your website using any device can help increase your traffic. Web design firms in San Diego can create a responsive web layout for you. This layout automatically adjusts your website’s width to fit the screen size a visitor uses to view your site. As an alternative, you may consider having a mobile version of your site or a business app.

Search Engine Optimization

Search engine optimization (SEO) increases your visibility on a search engine’s results page. Many online marketers use this strategy to increase web traffic and reach their marketing goals. Make sure your web design allows you to integrate SEO elements easily. This includes adding Metadata on your pages, using alt text for images, and incorporating keywords on pages.

Your website plays an important role in your business. Apart from serving your target audience efficiently, it should also serve as a valuable marketing tool. Consult a web design agency in San Diego to learn how a website redesign can help achieve your online marketing goals.

About the Author

Brian Moores is an Operations Manager at a digital marketing firm at Florida. Currently, he maintains a blog where he posts his analysis on trends in his field.