The Social Media Effect: Tips on Improving Your Trade Show Event

Trade shows are strategic marketing events that give your business a considerable push. From establishing brand awareness to reinforcing client relationship, there are many good reasons you should consider when holding a trade show. Plus, with the special advantages of modern conveniences, specifically the Internet, your business can achieve more.

trade show salesTrade events are primarily social in nature. It makes sense to combine them with another form of social marketing –social media. Utilizing the social networking sites can boost your sales and showcase your brand in ways traditional marketing forms cannot. They are the ideal tools to complement successful trade show promotions.

Here are some of the things you should take note of when using social media for boosting your trade show sales:

Update Your Profile

A social profile that is not updated loses customers along the way. Before you start your online promotion, take time to update your brand’s information details. Include the new products or services you are offering, and make sure you have your contact details posted.

Create a Buzz

Social media is a great avenue for creating buzz around your brand’s event. Build up your target market’s curiosity by posting publication materials months before the trade show. You can hold online polls or contests to engage with them and capture their interest. You might also want to feature a part of your trade show event so that interested participants have something to look forward to.

Make Live Updates

Live updates such as status updates, images, and video snippets allow you to connect with both the show participants and those unable to come personally. These also help you highlight the important segments of your show and make great promotional materials for future use.

Create Show Highlights

After the trade show, you can still use social media to promote your brand. Create a video production of the highlights of the show. Try to find the best moments and the memorable ones for your audience. This will provide the chance for the attendees to look at the great things that have happened in your trade show. You can also use social media as a sort of metric to determine how successful your event was.

Together with the power of social media, your trade show can have lasting benefits for your brand. Use your social handles carefully and strategically to put your company at the marketing forefront.


About the Author

As a New York-based psychologist. Thelma Scott has conducted several seminars tackling adult autism.