Opening any kind of shop takes a lot of planning in different areas and requires all of them to work in concert to become effective. Starting a coffee shop is no exception, as it needs to balance customer service, product quality, advertising, and many more elements before it can gather a crowd. One of the most overlooked of these elements is the layout of the shop.
Imitation is the Ultimate Form of Trying to Cash In
The rise of big coffee brands have seen similar businesses crop up in small towns and urban centers at amazing rates. This type of business is a hit among the younger demographic, and a sure seller when done right. But there’s a disturbing trend that people start to notice once they enter more than a few coffee shops – they all look the same.
Every single coffee shop incorporates the same formula of register, then cake display, and then waiting area with an overhanging chalk menu. We all recognize this design, and it works, but it begs the question “isn’t there anything else?” Companies like Titus Contracting thinks the answer is yes.
The secret to designing a new look for anything is incorporating small functional changes. Shop owners don’t have to reinvent the wheel to look unique; all they need to do is keep function as the first priority. The reason that keeps the existing formula successful is that its keeps customers moving toward inside of the shop, while making them look at other things they could buy.
This formula loses its effectiveness when designers force it on a space that doesn’t have a conventional shape. The setup doesn’t exactly work, for example, when the available lot is U-shaped with the doors at the two ends. A more effective design for such a place would be to put the register at the bend, and the displays along the sides. Similar to the line formula, it forces people to explore the shop and discover other things they might want to buy.
This tactic simultaneously maximizes the space, and gives it a fresh look that separates it from everything else. Unique design depends on functionality and no one formula can satisfy the demands of every situation. Find the one that best fits your needs, and the customers will start flowing in.