Hitting on top of search engine results pages is the main focus of businesses that use SEO to market their brands. But it doesn’t always translate to high profits, more clients, and overall business success. There are other metrics that you need to track and measure, along with high rankings, to create an effective and profitable SEO campaign.
These SEO metrics will help you monitor the progress of your web presence and see which areas you need to improve in order to reach your goals:
Is your ranking improving? Tracking your ranking every day, every week, or every month tells you if your current SEO strategy is effective. It also allows you to see which keywords are helping your website expand its web presence. Ranking for keywords that don’t result in sales and conversion provides no benefit for a business.
Hire an SEO consultant and see if you’re growing the quantity and quality of websites linking to your page. Your backlinks should increase as you optimize your content, including your blog posts, press releases, guest blogs, and case studies. While your aim is to build more links, you shouldn’t compromise quality. A link from a high quality website brings more value than thousands of low-quality spam links.
Tracking your website traffic regularly tells you where most of your visitors came from, how they got to your site, which pages they visited, and how long they stayed on your page. It helps you determine which platform is driving the most visitors, helping improve your SEO strategy. Google Analytics allows you to identify additional keywords and search phrases to target.
It’s important to understand what percentage of your traffic is taking action on your website, which keywords drive the most conversions, and which are leading to a high bounce rate. According to SEO experts, monitoring organic conversations will help you determine whether your SEO efforts are working or not.
The key to creating an effective SEO strategy is taking all metrics into consideration, from rankings, to backlinks, to web traffic, and conversion.