A privately-owned brand of stores named Kwik Trip is cutting ties with Milwaukee Brewers slugger Ryan Braun in the wake of his season-ending suspension.
Loses longtime endorsement
Gary Gonczy, director of marketing and advertising for Kwik Trip Inc., says the company will no longer use Braun as a spokesman of a promotion.
On the heels of accepting a game suspension to end his 2013 season, the company decided to end a promotional contest where the winner got to have lunch with Braun at a Milwaukee restaurant.
Kwik Trip is a chain of over 400 stores based in Minnesota, Wisconsin, and Iowa, and Braun had been with the company for four years.
One of the recent baseball scandals
Braun accepted a season-ending 65-game suspension instead of fighting with Major League Baseball over evidence that he used performance-enhancing drugs.
Therefore, in addition to losing 65 games’ worth of paychecks, Braun takes another hit. He is still owed more than $100 million on his present contract, which runs through 2020 with a mutual option for 2021.
Some of Braun’s other endorsements include Nike and SURG Restaurant Group, which are evaluating their arrangement with Braun at this point.