Blogging is one of the most effective Internet marketing tools for law firms. Because almost everyone is visible online, it makes sense to create marketing strategies for Internet audiences. For almost a decade, lawyers have been turning to blogs to increase their presence online.
Blogging is beneficial for today’s law firms. For a lawyer, writing a blog is a pleasant break from tedious, traditional legal writing. It trains their creativity and consistency at the same time. Apart from personal development, blogs also increase a firm’s reputation online. Law Marketing Expert considers business blogs as “an incredible tool for adding more value to your site. It turns your ordinary site into a primary source of legal information, which makes your potential clients smarter and lets you leave a positive impression with your nuggets of knowledge.”
A successful blog has the capability to boost a law firm’s authority and attract potential clients. Writers should be careful with blog posts and avoid legal blogging mistakes to maintain quality writing.
Perfect the art of blogging with these simple steps:
Determine the basics
Who are your writing for? What type of work do you offer?
Your legal blog should hit the right audience and lead them towards the services they want. Know your services first to see your potential clients. Once you have clarified your services, envision your target readers. This way, you narrow your topic choices for your blogs.
Balancing formal with informal writing
People are not big fans of legal terminologies. Despite their need for legal advice, they often shy away from articles heavily laden with difficult terms.
The point of a blog is not to deliver traditional, lawyerly-sounding posts; it should reach audiences outside the legal circle. Your blog’s tone should be casual and alive. Refrain from inserting technical terms and keep your sentences and paragraphs short.
Despite the conversational style, blogs must remain professional. Your blog has no place for severe criticisms and personal attacks. Do not use your blog to attack competitors. Reading about current legal conflicts can turn your readers off. Blogs should remain relevant, informative, entertaining and professional at all times.
Legal blogging tames the technicality of law for your audiences. Perfect the art of legal blogs and invite more clients to your site.