Online Marketing: Two Main Points to Build a Strong Foundation

online marketingGoogle’s newly implemented algorithms have caused website owners to delve into uncharted territory as they struggled to keep their site rankings in navigable waters. While websites that had dedicated marketing support teams got back on their feet easily, those who were engaged in black hat operations trying to cheat the system suffered.

There are also those unfortunate few who were stuck in the middle ground. Those companies and websites that did not have a dedicated marketing team needed a helping hand.

A solid foundation is important for any business to have sustained growth. The same applies to building online marketing strategies. There are two basic points that business owners need to put to heart when building this foundation.

Search Engine Optimization

SEO is always the first to come to mind when talking about search engines and online marketing. SEO focuses on choosing the relevant keywords and conceptualizing your content to match those keywords.

Having relevant keywords and keyword-rich content has been rendered semi-obsolete by the new algorithms, though. Companies offering SEO services in Denver believe that a well-optimized site should include:

  • Related Keywords
  • Related Content that has been circulated
  • A website that loads quickly
  • Backlinks from reputable websites

Social Media Marketing

It is a common misconception that having a huge fan base (or follower base, in the case of Twitter) equates to a highly successful business. You couldn’t be more wrong.

It’s simply not enough to have those fans. Regular interaction and engagement with them should boost the number of shares a website receives. Search engines take into account the number of shares a content or page receives when calculating a website’s ranking.

Knowing these two points is just the tip of the iceberg. Understand the inner workings of both components and know how to efficiently apply them to lay the framework of your marketing strategy.

About the Author

James Maxwell, a Media Buyer at a media buying agency in New York. He was a former media ethics professor at a university in Los Angeles.