Outsourcing overseas is a decades old practice followed by multinational companies that’s received nothing but bad press since the turn of the century. Whenever something goes wrong with the procedures of a major company that employs workers from overseas, the outsourced personnel immediately carry the blame.
This paints a picture of incompetence of the foreign workforce, and ingrains an almost cultural distrust of the outsourcing model. But, there’s no way this perception can be accurate at all, or else no corporations would ever rise in those places. The mere fact that large companies exist overseas throws a wrench into the bungling foreigner theory.
Why, then, do almost half the companies that employ outsourced workers report dissatisfaction with the services they receive? The answer lies in a simple formula that companies have incorrectly been applying to outsourced staff for years. The one and only reason most companies choose to hire outsourcing services is to take advantage of economic differences and save money. These companies look at outsourced staff merely as a tool for expense reduction, instead of a valuable workforce. In effect, that’s exactly what the MNCs end up with – a simple expense reduction.
The fact of the matter is, it doesn’t matter where the work is done, or what the tasks are called. The dearth in communication is a vital problem companies need to address. Outsourcing companies can parade the best employees that ever walked the earth, and you can hire them, but if they don’t have a clear picture of what you want, they’ll always deliver sub-standard results. The same goes for locally hired staff. If the person across the hall doesn’t know what you want, his results will be no different from the one delivered from half the world away.
The best course for a successful outsourcing partnership is to view such as, first, a partnership. Constant communication is the key to make sure nothing gets lost in translation, as well as making them feel that you care about the results they produce. Most employees tend to slack off when the boss is a vague figurehead that’s marginally relevant to their lives; this is true no matter where you are on the planet.
Get involved in that aspect of your business and talk to your people. It doesn’t matter where the work happens, you should still care enough to communicate because it’s your company.