Carmaker Nissan intends to make a difference in the competition by using Instagram as a marketing platform to use younger members of their target market. This marketing strategy launches through the company’s JukeDNA social media campaign.
The Instagram debut is the company’s push to get closer to the member of the social media communities, which are often full of young audiences. As part of the campaign, the company asks fans to share a picture that serves as the representation of their persona. David Parkinson, the company’s General Manager for Social and Digital Engagement, plans to use the medium as a long-term platform.
The Instagram effort goes hand in hand with a wider TV campaign that will run in the coming weeks. The spot will center on the theme of personalization. The car company also finds ways on how to bring Snapchat and Jelly into their marketing plans.