Improving Pay-per-Click Campaigns with Google Ad Extensions

professional seoLast September, Google announced one of their major search algorithm updates. Less than a month after, the search engine giant released changes in their AdWords service. With improvements on Ad Ranks click through rates, Google aims to provide more relevant search results to their users.

How is this going to affect your Ad campaigns? Google says using Ad extensions may help increase click through rates (CTRs) and a campaign’s overall performance.

Before you call an SEO Company, here are some tips on improving pay-per-click (PPC) campaigns with Google Ad Extensions.

Understanding Ad Extensions

An ad extension lets you expand a pay-per-click text with additional to offer more information to users. You can use this section to show your contact number, business address, product photos, or additional links. You can choose from different types of extensions, such as call extension, location extension, and site link extension. You can also use app extensions, seller ratings, and review extension.

Benefits of Using Ad Extensions

Ad extensions are powerful PPC tools that offer different results. They can improve CTR by as much as 30%, reduce cost per action (CPA), and increase conversion rate. Using extensions gives your ad more value, as it provides more information to customers. When customers click on your ad, there’s a higher chance that they’re ready to buy your products and services.

Using Extensions

Before setting up extensions for your ad campaigns, make sure that you know the right keywords to use. A reliable SEO company can help choose the right keywords for your campaign. This allows you to target the right audience and receive better conversions.

You can use ad extensions for new and existing PPC campaigns. To add an extension to an existing campaign, visit your Adwords account on Google, and click the tab for ad extensions. Choose the type of extension you want to use, click “New Extension” and provide the required information for your extension. These changes apply to all your ad groups in your existing campaign. For new campaigns, choose the “New Campaign” button on your dashboard. Name your campaign and set your preferences. You can choose the types of extension you want to use under the “Bidding and Budget” area.

Using PPC campaigns is effective in driving valuable traffic to your website. Make the most of your campaigns by using Google Ad Extensions.

About the Author

James Maxwell, a Media Buyer at a media buying agency in New York. He was a former media ethics professor at a university in Los Angeles.