How Images Can Improve Your SEO Efforts

A well-optimised website should not only be good in word content, but in images as well. Nobody has the patience to read a block of text, so search engine optimisation (SEO) companies find it important to include relevant images that’ll keep the interest of readers.

Even if web spiders cannot crawl through non-text based content, these can still read the image’s text attributes. By using your site images strategically, you can make your website more searchable in major search engines. Here’s how to do it:

Give Your Image a Filename

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Make sure that you’ve named the images properly before uploading them. For example, if you are going to use an image of a smartphone, include the brand name, model, and other physical attributes. According to Google, you should separate the words using hyphens instead of underscores and plus signs to give it more value to search engine results pages (SERPs).

Explain Using the Alt Tag

Alt tags describe what your image is about, which can serve as keywords that’ll help your website rank better on SERPs. Limit the description to 150 characters to let the search engines read them, and make sure that it is relevant to both the image and the website. Make it short yet meaningful, and avoid keyword stuffing. For instance, a good alt attribute for a smartphone is “Apple iPhone 5c yellow.”

Make the Image Internet-friendly

Page loading time can affect your online marketing efforts, as Google includes site speed in their search rankings. This is because of the rise of smartphone and tablet users worldwide. If possible, upload high quality images that are less than a megabyte. Edit the images before uploading and avoid editing them using HTML to save bandwidth.

Pay attention to your site images and see how it can improve your online marketing efforts. Look for reliable SEO companies to help you with this process.

About the Author

Brian Moores is an Operations Manager at a digital marketing firm at Florida. Currently, he maintains a blog where he posts his analysis on trends in his field.