Back in 2011, there were 785 million visits to video websites from the UK. To dissect it, posting a video in the right hosting website means hundreds of thousands of potentially new customers. The sheer number of people who prefer videos today signify that it is the future of content marketing.
There is no one best way of telling a compelling visual story, but there are certain things that it should contain. Most importantly, it is not promotional in any way. Putting logos and company names on the video is an effective way of ruining it.
Here are some creative freedoms and limitations in creating viral videos:
Be Very Contextual
The site http://webdandy.co.uk states that “Video marketing can play an important role in marketing your business, services or products as well as improving your SEO. “Borrowing journalistic principles contributes to making a fascinating video. The “who” is critical in determining the what, where, when, why and how. Marketing videos that got the most views on YouTube, shares on Facebook and mentions on Twitter are not about the company. It is about how a commodity subtly makes a person’s life a little easier.
All About Emotions
Connecting with customers on an emotional level is such a significant and effective way of grabbing their attention. It is more than knowing who they are, where they live or how they access videos. To make the all-important deeper connection, learning what stirs their emotion or what will ultimately make their lives better are the bee’s knees.
Finding the best format goes a long way in integrating a company’s signature into the video. Making a video series will help one consistently interact with its customers and gives them initiative to come back for more. Never underestimate the loyalty of a customer base, but do not be complacent on their support. The only way to do this is giving them something to look forward to.
Video is becoming faster to access due to the focus shift on mobile devices. It is easy to digest and viewable on almost every platform and channel. Using it to drive a marketing campaign is truly one of the most effective ways of telling stories about the company and its customers.