Branding: It’s Not Just About the Design

Building a brand is difficult. There’s a lot of effort and research that goes into it, and even more time required to make it effective. When building a brand, you should keep in mind that there’s a fine line between creating gimmicks and touching the hearts and minds of your customers.

As branding in Brisbane requires time and effort, let’s break down this way of thinking.

Not just graphic logos, but a clear identity

Branding doesn’t revolve on a logo. Of course, it’s typically signified by a logo, but it’s not the basis for effective branding. People are visual; you have to remember this fact to create a good brand. It’s all about consistencies in your colours and fonts. With design, you have total control about what people see and how they would remember your brand. So you need to create a logo that revolves around your entire company identity.

Not just website development, but interaction development

Creating a website is a good way of marketing your brand, but you should tap into your customer’s interest and preference. Don’t just hire someone who does website development in Brisbane. Look for someone who can tap into the feelings of your target audience. Their understanding should come down to creating user-centred designs to help your brand make sense and be easy to access online.

Not just ideas, but creating samples

Don’t be afraid to test your ideas. Branding is all about finding what works for your customers and business. If you sit with a potential customer to discuss your ideas, they may be interested, but not enthused. Prototypes can get people interested and invested about your business. Don’t make customers think. Provide samples of your ideas so customers can see it and imagine themselves using it, rather than just using their imagination that often leads to confusion and frustration.

A simple graphic design created using the right branding concepts is more powerful than any type of promotional marketing. Branding is more than just creating unique shapes and calligraphies. It’s about creating a meaningful message and building long lasting client relationships.

About the Author

James Maxwell, a Media Buyer at a media buying agency in New York. He was a former media ethics professor at a university in Los Angeles.