Over the past decade, dozens of recording labels have gone after copyright law violators and exhausted millions of dollars in suing site operators and users as well as blocking ISPs. Today, these labels have found a new ally… in the form of a mobile app.
Product of collaboration
The industry group UK Music and the Intellectual Property Office joined forces in developing and putting up “Music Inc.,” an app where the player assumes the role of a manager who wants to build a music empire.
The game starts in the bedroom of an unsigned artist, and from there would be a journey towards stardom. Players start out with £1,000 to jumpstart the business, and they could spend it on different factors of their own choosing.
A piracy lesson
The app tries to teach a lesson in piracy, as in the course of the artist’s career, the company would encounter sales graphs that show how many in the audience bought their records legally and downloaded pirated copies of it.