Link building used to be the biggest buzzword of the SEO industry, similar to how content marketing is all the craze in today’s landscape. Back then, a simple submission of a site’s URL, a particular article, an address, and a name can easily net hundreds of links in a day or so.
But that was way back in the mid-2000’s. Those days have been gone for a long time. In 2014, link building takes a new form that’s not even close to what it was almost a decade ago. Unfortunately, some old habits remain today.
Bambrick Media says that in this trade, you have to adapt to the latest algorithmic shifts and industry trends. It’s about time that you break these antiquated link building habits.
Cliché outreach emails
Generic outreach emails are the worst, as it shows how little research you have done before approaching a blogger. Decades after the Internet became famous, it’s about time that you know how to trace digital footprints and know who exactly you’re talking to. Understand who’s the owner of the site, what they like, and whether or not they want to be reached at all.
Let’s make one thing clear: not all directories mean trouble for your website. It still holds some relevance to your campaign, albeit not so much as it used to. You can still leverage submission directories to improve your online traction. The problem with some marketers today, however, is that they still put directory entries in every site they find, regardless if the directory is related to the client’s website. In today’s link building landscape, you should only submit a directory entry when you know that your customers access the said directory.
Looking at Google PageRank can be overrated. Today, acquiring a PR 8 link is no longer enough; you have to make sure that the site has credibility, generates leads, and has quality content.
When you get too excited that you acquired a link with just a high PR, you’re looking at things from a wrong perspective. To stay current with your practices, you have to look at the site’s positive web presence, quality of content, and overall authority and reputation.
Once you get rid of these bad link building habits, you would surely see an improvement in your campaign. Modernise the way you do your SEO and you’ll be grateful that you let go of outdated techniques.